One aspect of search engine optimization or SEO relies on words or phrases to capture the attention of search engine algorithms. Keywords play a significant role in how platforms like Google rank a web page. It is only wise to keep asking, “How many SEO keywords should I use?” so that your site can feature at the top of that list.

SEO experts recommend focusing on only one primary keyword per web page. Once the main keyword is available to curate content, it becomes easier to answer subsequent questions like, “How many keywords should I use?” or “How can my business develop effective long-tail keywords?”

Effective website optimization starts with a clear understanding of what counts toward search ranking, including how SEO keywords work. For example, potential consumers must visit a website for any chance of a sale, so a site needs to be visible, easy to use, and fast enough to keep visitors clicking through the products and services.

Most web users favor reputable sites, which are those that rank well on various search engines like Google. However, there is no set list of SEO keywords that a business can select when creating a webpage. Instead, industry professionals like Connective use the words or phrases appearing in search engines as guidance.

These are the terms a potential customer actually types into a Google search box, like “flea shampoo for a small dog.” In this example, the Google platform reviews all websites that contain the relevant SEO keywords, like ‘dog flea shampoo.’ It generates a listing of search results that include this keyword, with the aim of helping the user find a solution that meets their needs.

If your site is visible, you do not need to worry about asking, “How many SEO keywords should I use?” Instead, you might want to focus on widening your site’s visibility by including secondary keywords, long-tail keywords, and semantic terms that may alert relevant customers to the value your website can offer them.